Although there are exceptions where both entities are
entwined into one, most basics of the business is built around one unifying
category so that the intentions and goals are clearly and visibly set.
This distinction allows the individual to then decide of the
accompanying tools that should be chosen for the purpose of enhancing the
business experience and also to contribute positively to the ease of running
the business entity.
Most service based forays are labor intensive which the
business entity revolves around. This is either packaged as the selling of
expertise in a particular field or the selling of the actual
"engines" that produce the desired outcome that bring in the revenue.
Either way the quality, efficiency, attention and detail
that is exercised within the business are the eventual elements that are going
to make or break the business foray into the revenue churning mechanism.
Basically offering the time frame required to create a
particular service or to provide the content of the project itself is how the
cost factor is calculated and the profits are gained in the service based
business.
Therefore, the individual would have to factor in the cost
of business entity by the labor intensive tool it provides, in order to provide
a suitable base line for the eventual calculation of the profits and the pricing
suitable to be demanded.
Alternatively the value of the service based business can be
calculated on the value of the service being provided in a consultancy capacity
which is evaluated against the insights the said service will bring to the
company with the intention of creating a system thereby the said company is
able to save or be more cost effective.
Being able to identify a suitable and good service based
company is very important if the new business or existing business owner
intends to hire its services to help enhance the site's potential.
Identifying the characteristics of a particular service
based company and matching them to the needs of the site in question will allow
the business owner is make an informed decision of the merits of the chosen
service.
Do Your Research First
Customer perception of a company is very important to the
progress and eventual success of any business endeavor, therefore it is very
important to be able to identify the appropriate service based one to best suit
the individual's needs.
Being able to provide good service should always be the
prime concern of any business entity especially if its revenue earning power
depends on this one factor.
Market research is often the best way to identify the
companies that have good track records and are capable of delivering what they
promise.
This information can easily be sourced over the internet as
these companies will be active in presenting their achievements for all
interested parties to view.
It is also an excellent platform for potential clients and
competitors alike to note the merits of the presenting service based company.
Being well-placed on the search engine rankings will allow
the service based company to be more visible and thus make it easier to garner
the intended customer base to ensure its consistent success.
The features of a good service based company would have to
include the value added by the business entity from the input stage to the
output stage where the results are then measured by its success rates.
These input stages are often regarded as the commodity phase
and the processes that it is designed around have to ensure the successful
output stage which is where the end desired results are more than adequately
met.
Making a sale or pushing a business proposition is never an
easy task to accomplish for some, therefore having the relevant assisting tools
at hand should provide the individual with some encouragement to see the
process to success.
Marketing Skills
The following are some tools that can prove to be of great
assistance to any individual intending to beef up their marketing skills:
Making use of as many online tools as possible to promote
the business or product intended is one way to start the enhancement of the
marketing skills venture.
Using blogs to create the interest and visibility for the
item is something that should be considered as this is one way to get the
attention of the target audience without much cost incurred.
Working together with others is another way to beef up an
individual's marketing skills. Being part of a team effort where the
individual's talents and contributions are noticed and acknowledged is
definitely an encouraging factor and helps the individual to be more
adventurous and keen on honing his or her skills further.
Availing one's self to be listed on freelance job sites is
also another way of beefing up the marketing skill of an individual. The fact
that the visibility factor the site can bring to the individual will help the
person focus more on ensuring the eventual connections made are optimized and
locked in at the earliest opportunity.
Social websites are also a good platform to introduce one's marketing
skills to the masses.
Because of the competitiveness of all the participants in
this particular platform the individual will subconsciously be forced to step
out and ensure his or her participation leaves a positive impact on the
interactions.
Showcasing all the positive skill of the marketing process
will eventually earn the respect and attention of others looking for such
services.
Create Your Website
Creating a website can be a challenging feat for those not
very internet savvy, however it is not altogether a task that is formidable in
nature. With a little startup knowledge and tips anyone can successfully
attempt to put together their own website.
The following are some guidelines that will help ease the
process:
Registering the suitable domain name is the first step to
take when designing a website.
The choice of this domain name should ideally take into
consideration the relevance the name has to the intended site, an easy to
remember reference, one that is short yet descriptive and whether it has the
right extensions tagged to it such as.net,.com,.org.
The next step would be to set up a web host account and this
would entail the picking one that can provide the services the individual would
need for the website.
Although cost is always a factor for every business
endeavor, it would be advisable to avoid using the cheaper and inexperienced
ones available as this might end up costing the individual in the future.
The follow up step would be to point the domain to the web
host in place.
This is a fairly simple exercise, however if the individual
faces any potential problems along the way there are always assisting platforms
to tap into to get the relevant help or explanations.
Getting a word press linked to the site is another important
step to incorporate into the setup. This word press is a free platform that is
used by bloggers and allows the individual to build the website with the
minimum of effort while making it user-friendly always.
Last but by no means the least, would be for the individual
to organize the website.
This process would involve the backtracking exercise to
ensure there are no defaults that would cause the viewer to be put off when
visiting the site.
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Advertising Ideas
In order to stay competitive it is necessary to always be
able to have fresh views and ideas to present to potential customers and target
audiences. Without such innovations the website will become stagnant and
outdated thus eventually causing the original high volume of traffic flow to
thin out. Brainstorming is one way of gathering and creating new ideas that
would benefit any endeavor.
Some of the ways that can be adopted to bring forth
interesting and innovative ideas at the brainstorming sessions are facilitated
by encouraging the participants to simulate the mindset of the customer or the
intended target audience.
By doing this the participant are more likely to anticipate
the needs and wants of the customers and target audience and design any changes
to fit into this discovery.
Bringing people together to discuss ideas at the same time
and in the same place is also another good advantage the brainstorming sessions
can facilitate.
Advertising ideas and campaigns can be discussed in
"real time" as opposed to having emails flying about which is less
effective and time-consuming and even confusing at times.
Brainstorming for advertising purposes, should ideally take
into account the following points:
Problem definition and identification should be done at the
very onset of the exercise. With this clearly outlined, other factors can then
be worked on in line with the initial problem discovery information.
Custom designing can also be worked on within the
brainstorming session, as the collaboration of views can contribute to finding
the one idea that is going to eventually used to build the campaign around.
Customer Service
Making a sale is only the first step is the relationship
building exercise, which will eventually contribute to either the success or
failure of any business endeavor. Therefore, it is important to pay attention
to the customer service offered to cement the success rate desired.
The following are some tips as to how to stay on top of the
customer service exercise:
Taking the customer for granted is the first and most common
mistake most businesses make. This is especially evident when the business has
expanded to now successful and comfortable levels. Often forgotten is the
customers that brought the business to such heights in the first place.
Therefore, it is very important to keep in touch with the
customers so that vital information can be obtained about the current needs and
wants of the customer.
In the quest to stay informed and provide optimum customer
service another point to consider and exercise is the importance of being fresh
and innovative with ideas that are going to keep the customer coming back for
more.
When boredom sets in the customer will usually simply look elsewhere
for the next new exciting thing that attracts their attention.
Therefore, in order to induce customer loyalty innovative
ideas should be a constant feature within the business.
Happy Customers Are Loyal Customers
Training staff to treat each customer with respect and
individuality is well worth the effort. Sometimes this positive treatment is
the defining factor that keeps the customer coming back, even if the products
are not exactly the best in the market.
Having the protocols in place for quick and efficient
responses to a customer's queries or grievances, is one way of ensuring the
individual stays a loyal customer and does not spread negativity about the
business or product. Happy customers are loyal customers.
In most cases it is rather difficult to specifically
categorize businesses into specific service based styles. This is mainly
because a lot of businesses tend to incorporate different platforms and
strategies into the actual blueprint of the business format.
However, there are some that can be clearly defined as
service based business companies and the following are some of these examples:
Types Of Service Based Business
Such service companies may include the likes of services
provided by doctors, accounts, architects, actuaries, lawyers and other related
fields.
On a more creative side one may include the likes of
services provided for by fabric designers, fashion designers, color scheme
artists and many more as the list of such endeavors can be quite overwhelming.
Most service-type companies rarely have appreciable
inventory as the purchases for usually made with the objective of facilitating
a job thus the need to carry any inventory would not be necessary.
Merchandising companies can also be considered service-style
enterprises as they to provide a service of sort to the customer base.
However, this service is based solely on providing tangible
elements rather than just the action of extending physical service. The
generation of revenue is from the actual sale of the inventory rather than from
the service extended.
Manufacturing companies also come under the category of
providing a service to the industry and the customer needs. In this scenario
the products or items are made and sold within the company's business entity
thus ensuring monetary gains are derived both from the product and the service
offered by manufacturing the product.
All these different types of basic service providing
entities are all in place with one goal in mind and that is to create the
platform for revenue earning potential. Therefore, in order to understand and
identify which would be best suited for the individual business owner, more
research should be done to find the style that best suits the individual's
needs.
OK, so I hope this article gives those looking to start
their own online service based business a better understanding on what it takes
to set up and grow a successful online serviced based business.